LUSH Cosmetics Launches £250,000 Prize to End Animal Testing for Cosmetics
LUSH Cosmetics is serious about stamping out animal testing. So serious, in fact, that the natural-beauty firm will offer £250,000 ($389,675) every year until the practice is banned worldwide. The inaugural LUSH Prize, which debuted Tuesday, will be awarded to groups or individuals around the world in the fields of cruelty-free scientific research, awareness-raising, and lobbying.
The prize will either be doled in one lump sum for a game-changing breakthrough (namely a proof-of-concept toxicity pathway study), or distributed across five minor categories (science, training, lobbying, public awareness, and young researcher).
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